Swash on to be 'Jade of the jungle'

Stars taking part in the latest series of I'm a Celebrity... Get Me Out of Here! may have a new Jade Goody amongst them.

In the opening show contestant Joe Swash, who played Mickey Miller in EastEnders, drops clangers in much the same vein as the comments that shot Goody to fame in 2002.

She generated massive publicity as a Big Brother contestant with questions such as "Rio de Janeiro, ain't that a person?" and whether "East Angular" was abroad.

Swash, 26, appears to have already coined a similar line in "Swashisms", asking his fellow contestant, the tennis star Martina Navratilova, about her home country the Czech Republic.

"Is that near Prague?" he inquired, to which she explained that Prague was the capital.

He also insisted that he had three stops en route to Australia from London - "Kuala Lumpur and Sydney" - as the other celebrities told him that actually constituted just two.

Before entering the show, Swash said: "I haven't got my character to hide behind any more - I've got to be myself. So it's like I'm saying to everyone, 'This is me - what do you reckon?' And if people don't like me then I've got to face up to that."

Bookmakers have tipped Swash as the 4/1 favourite to win the show, but 52-year-old Navratilova, though joint third in the odds at 6/1, has so far proved more attractive to punters.